{"id":2107,"date":"2021-09-03T18:18:48","date_gmt":"2021-09-03T18:18:48","guid":{"rendered":"https:\/\/dev.ergogroup.gr\/?page_id=2107"},"modified":"2021-09-03T18:19:17","modified_gmt":"2021-09-03T18:19:17","slug":"web-marketing","status":"publish","type":"page","link":"https:\/\/dev.ergogroup.gr\/en\/services\/strategy-and-organization\/web-marketing\/","title":{"rendered":"Web Marketing"},"content":{"rendered":"\r\n

Integrated Services and Web Marketing Projects<\/h2>\r\n

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Web marketing beyond an impressive website<\/h3>\r\n

Digital marketing is the umbrella term for all advertising delivered through electronic devices. When people hear digital marketing, it\u2019s true that most identify it with channels such as email, social media, websites, and search engines; basically, anything connected to the Internet via your smartphone, tablet, laptop, or PC.<\/p>\r\n

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However, digital marketing can occur both online and offline. \"analytics\"<\/p>\r\n<\/blockquote>\r\n

New Way to Market for Manufacturing Offline Digital Marketing.<\/p>\r\n

You\u2019ve encountered offline digital marketing before and didn\u2019t realize that\u2019s what it was. Radio and TV marketing are categorized as offline digital marketing because they involve an electronic device, yet the connection to the Internet is not necessary.<\/p>\r\n

Then there\u2019s enhanced offline marketing; if you\u2019ve ever been in a restaurant and ordered your meal using an electronic tablet, then you\u2019re no stranger to offline marketing. It is an enhanced offline marketing experience with a digital device. Electronic billboards are a great example of enhanced offline digital marketing.<\/p>\r\n

Lastly, there\u2019s phone marketing otherwise known as cold calling. Many people believed that cold calling was dead, mainly since people now screen their calls. However, cold calling and telemarketers still exist and surprisingly, even bring in sales.<\/p>\r\n

Online Digital Marketing<\/h3>\r\n

Online marketing is referred to as online advertising or Internet marketing. The following seven are the major types of online digital marketing:<\/p>\r\n

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  • Search engine optimization (SEO) \u2013 SEO is the process of optimizing your content so that it ranks higher in search engine results pages so that you drive more traffic to your website.<\/li>\r\n
  • \u00a0 Search engine marketing (SEM) \u2013 With SEO, you\u2019re using best practices to make traffic to your site organically. With SEM, however, you purchase ad space in paid search platforms such Google AdWords.<\/li>\r\n
  • \u00a0 Content marketing \u2013 Content marketing involves content creation and distribution across all your online channels such as your blog, website, or social media. The content you create is not meant to be promotional but instead, stimulate interest and ultimately, improve brand awareness.<\/li>\r\n
  • \u00a0 Social Media Marketing (SMM) \u2013 Facebook, Twitter, Instagram, YouTube, and LinkedIn are some of the most prominent social media platforms. And social media marketing involves gaining traffic and attention from these channels.<\/li>\r\n
  • \u00a0 Pay-per-click advertising (PPC) \u2013 If you\u2019ve noticed those ads that appear alongside your search results, then you\u2019ve encountered PPC ads before. PPC is a model of online marketing where advertisers pay a fee each time a person clicks their ad.<\/li>\r\n
  • \u00a0 Affiliate marketing \u2013 Affiliate marketing is a commission-based arrangement typically between an online retailer and an external website. The purpose is to generate traffic and sales through referrals.<\/li>\r\n
  • \u00a0 Email marketing \u2013 Email marketing is a type of direct marketing that uses emails to deliver marketing messages to its audience.<\/li>\r\n<\/ul>\r\n

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    \"webCPC (Cost-per-click), backlinks, influencer marketing, vlogging \u03ba\u03b1\u03b9 blogging<\/strong> – these are just some of the digital marketing terms that continue to confuse traditional marketers. While these practices have been around for more than a decade, in the last few years more and more industries, have discovered that they deserve a slice of the digital pie.<\/p>\r\n

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    And in recent years, the manufacturing sector has also recognized how valuable digital marketing is to their overall marketing plan. Therefore, diving deeper into each of these strategies is worthwhile<\/p>","protected":false},"excerpt":{"rendered":"

    Integrated Services and Web Marketing Projects Web marketing beyond an impressive website Digital marketing is […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":2065,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-content-sidebar.php","meta":{"footnotes":""},"class_list":["post-2107","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/pages\/2107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/comments?post=2107"}],"version-history":[{"count":0,"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/pages\/2107\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/pages\/2065"}],"wp:attachment":[{"href":"https:\/\/dev.ergogroup.gr\/en\/wp-json\/wp\/v2\/media?parent=2107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}